摘要
影视IP作为文化产业的新生事物,因其产品的可延展性强,快速冲击着传统的影视文化产业,虽然增加了电影票房、扩大了市场,但也带来了泛娱乐化、原有影视生态受到资本冲击等问题。与此同时,在对本族群内的传统文化进行优化、创作的过程中,应该遵循文化自觉和文化自信的原则,因之,客家题材的影视文化产业才能真正走出国门,走文化自强之路。
IP film as a new thing of the cultural industry because of its strong extensibility,rapid impact on the traditional film and television industry.Although it has increased the movie box office and expanded the market,but also it brought about the problems of entertainment and the capital impact of the original film and television and so on.At the same time,in the process of optimizing and creating the traditional culture in the ethnic group,we should also follow the principles of cultural consciousness and cultural self-confidence.Hakka film and television cultural industry can really go out of the country and take the road of cultural self-improvement.
出处
《地方文化研究》
2017年第2期75-80,共6页
Local Culture Research
关键词
影视IP
客家文化
客家族群认同
Film and television IP
Hakka culture
Hakka ethnic identity
