摘要
起源于生物学的生态位理论主要用于解释不同物种在同一个生态系统内的相互关系和生存状态。将该理论引入到旅游学的研究当中,可以解释具有不同竞争能力的旅游地能够在同一个旅游生态系统内共生共存的现象,并为旅游地战略目标的选择和营销策略的制订提供依据。由于资源禀赋、交通条件及品牌特色等方面的原因,弱势旅游地在同其他旅游地的竞争中往往处于不利地位。根据生态位理论,只有选择恰当的生态位层次,并适时增强自身的竞争能力,实现生态位的扩充与转换,弱势旅游地才能够在强手如林的生态系统中生存并发展下去。以广东省云浮市为例,通过对其生态位状况的分析,提出了提升营养价值层次、改善旅游开发环境、合理定位客源市场、丰富经营时段四大发展策略,以满足该市旅游业发展的现实需求。
Niche theory originated from biology is mainly used to explain the relationship and survival status of different species in the same ecological system. Appling this theory to tourism study, we can explain symbiotic coexistence phenomenon of tourism areas that have different competitive power in an ecological system, provide a basis for choice of tourism strategy and formulation of marketing strategy. Because of resource endowment, traffic conditions and brand characteristics, the disadvantageous tourism destination is often in the disadvantageous position. According to the niche theory, it should choose correct niche lev- el, strength its brigade competitive ability, enlarge and switch its niche, so that disadvantageous tourism area can survive and get better development in the competitive ecosystem. This paper took Yunfu city of Guangdong province as an example, analyzed its niche status of disadvantageous tourism from nutrition niche, environment niche, space niche and time niche, proposed four development strategies as follows: promote the level of nutrition value, improve the investment environment, optimize the tourist market and rich business hours, in order to meet the real needs of the tourism development of this city.
出处
《旅游论坛》
2017年第4期96-103,共8页
Tourism Forum
基金
广东省哲学社会科学"十二五"规划2015年度项目(GD15XGL47)
关键词
生态位
弱势旅游地
旅游开发
发展策略
云浮市
Niche theory
disadvantageous tourism area
tourism exploitation
development strategy
Yunfu City