摘要
高校教学阶段,教学的专业方向更加明确,学生的专业方向也基本确定。行业发展趋势以及学生个人未来的行业发展需求,是这一阶段各个专业各个科目的教学主导因素,"广告学"的教学亦是如此。文章对高校"广告学"课程教学中存在的问题进行了分析,并针对教学模式中存在的问题提出了改革意见。
As the professional direction of teaching is more explicit, and the students＇ professional orientation is basically ascertained during undergraduate years, the development trend of the industries and future demand of the industry where the students develop themselves are the dominant factor for teaching of various majors at the stage. This also applies to the teaching of ＂Advertising＂. This article analyzes the existing problems in the teaching of ＂Advertising＂ in colleges and universities, and puts forward some suggestions on the reform of teaching mode.
出处
《江苏科技信息》
2017年第23期61-62,共2页
Jiangsu Science and Technology Information
关键词
高校教学
广告学
教学模式改革
university teaching
Advertising
reform of teaching mode
