摘要
通过问卷调查及实证分析,对大学生电商消费信贷接受度及消费信贷平台选择进行研究,旨在深入了解电商平台消费金融发展现状及大学生消费信贷市场走向,为消费金融领域的良性发展及学生消费市场的把握柬言献策。通过研究显示:大学生对电商消费金融持开放态度,大学生消费群体倾向选择实力强、平台大、口碑好的电商来参与消费金融,其中蚂蚁花呗即为电商涉足消费金融成功的典型,深受大学生广泛支持。
This study analyzes the college students＇ acceptability of e-commerce consumption credit business and the factors that influence their choices on e-commerce platforms by sending out questionnaires and doing empirical analysis,which aims to get a deep insight into the development of consumer finance based on e-commerce platform and the current situation of college students＇ consumption credit market,and provides suggestions for the positive development of consumer finance and campus consuming market.Through the statistic analysis,we find that students hold positive attitudes towards e-commerce consumption credit business,and they prefer to choose strong e-commerce platforms that have excellent reputation.Typically,Ant check later is a successful example of e-commerce involving consumption credit business and wins a wide support from college students.
作者
顾天竹
余庆哲
GU Tian-zhu YU Qing-zhe(College of Economics and Management, Nanjing Agricultural University, Nanjing 210095, China School of Economics, Finance and Management, University of Bristol, BS8 1TN, UK)
出处
《江苏理工学院学报》
2017年第1期36-41,共6页
Journal of Jiangsu University of Technology
基金
江苏省高校优势学科建设工程资助项目(PAPD)
关键词
大学生
消费金融
电商
意愿
college students
consumer finance
e-commerce
willingness
