摘要
文章从亲子旅游产品对开拓市场的重要性着手,分析微信公众号下的亲子旅游产品的路径和不同媒介亲子旅游产品的特点,以信息活跃度、内容广域度、营销认知度比较得出不同媒介旅游产品的差异性,最后,基于微信公众号平台提出目前亲子旅游产品开发的优化对策。
This paper, starting from the importance of parent-child tourism products in marketing, analyzes the route of Weehat parent-child products, and compares them with those on other media in terms of information activeness, contents extent, and marketing recognition. The paper concludes with optimization strategies for parent-child tourism products based on Wechat official accounts.
作者
黄雪梅
朱玉蓉
HUANG Xuemei ZHU Yurong(College of Tourism, Sichuan Agricultural vniversity, Ya＇an 625000, Sichuan, Chin)
出处
《四川旅游学院学报》
2017年第4期47-50,共4页
Journal of Sichuan Tourism University
关键词
微信公众号
亲子旅游
产品分析
Weehat official accounts
parent-child tourism
product analysis
