摘要
孝感米酒的知名度和美誉度主要依赖于人际传播和人际传播的历史积累,其发展阶段也还停留在原始的产品经营阶段,并且囿于地方特产的认知和定位。这些都与企业整体素质不高、政府作为不当有很大的相关性。因此,合理定位,实现由产品经营向品牌经营的飞跃,重视现代传播与营销,提高企业经营战略能力,营造良好的政策环境,是促进孝感米酒业进一步发展的当务之急。
The good name and reputation of Xiaogan rice wine is mainly decided by the spread among the mass and its history accumulation.It is an urgent matter to give proper evaluation,realize the leap of management from products to brands,value modern spread,management and sale,improve the ability of management strategy of enterprises in order to promote further development of Xiaogan rice wine industry.
出处
《孝感学院学报》
2002年第4期14-16,共3页
JOURNAL OF XIAOGAN UNIVERSITY
