摘要
网络神曲作为一种新的音乐类别受到大众追棒,其核心在于网络神曲与当下文化传播娱乐化的内在一致。网络神曲的文化传播娱乐化特质体现在其传播者的娱乐化操作,受众的娱乐化心态,传播内容的娱乐化包装及传播媒介的娱乐化迎合。网络神曲对音乐文化既有积极影响,也带来一些消极因素。网络神曲传播者要掌握市场更要了解文化,受众要追求娱乐更要追求品质,传播内容要体现娱乐更要引领创新,传播媒介要迎合受众更要主导潮流。
the network divine comedy as a new music category has been accepted by the public and become a feast of entertainment today. That the network divine comedy is chased by the public has many factors, while the core is that the network divine comedy is consistent with the current cultural communication and entertainment. From the entertainment angle of the network divine comedy communicator, content, media and audience communication factors the paper analyzes the disadvantages of network communication development.
出处
《江西科技师范大学学报》
2017年第3期94-99,共6页
Journal of Jiangxi Science & Technology Normal University
基金
江西省艺术规划项目"传播娱乐化与文化创意产业发展"(YG2011077)
江西省高校人文项目"数字时代的文化传播娱乐化研究"(XW1417)
关键词
文化传播
传播娱乐
网络神曲
cultural communication
communication and entertainment
network divine comedy
