摘要
传统的民间手工艺被认为是世界非物质文化遗产的重要组成部分,有效地传承和发展这类传统工艺,具有重要的经济意义和文化意义。进入信息时代后,新媒体发展取得长足进步,并以其多元的传播形式、强大的整合能力及良好的互动性有力地带动了文化产业的发展。如何利用好新媒体技术传播民间手工艺文化,突破其发展原有的局限性,让传统工艺融入文化艺术市场环境并形成新的产业链,是我国民间手工艺正在面临并亟待解决的问题。
The traditional Chinese folk handicraft is considered to be an important part of the world s intangible cultural heritage, good inheritance and development of which has important economic and cultural significance. After entering the information age, new media development has made great progress. With its diverse forms of communication, strong integration capabilities and good interac-tion ,new media has effectively promoted the development of cultural industries. How to use the new media technology to spread the folk handicraft culture and break through the limitations of its devel-opment, advance the traditional craft to fit in cultural art market and form a new industrial chain？ These are the problems to be solved in the development of folk handicraft.
出处
《文化艺术研究》
CSSCI
2017年第2期29-35,共7页
Studies in Culture and Art
关键词
民间手工艺
新媒体传播
产业化实践
folk handicraft
new media communication
industrialization practice
