摘要
当前,我国正处在社会转型期。社会转型期也是公共危机多发期,经济社会改革力度加大、步伐加快,导致各种社会矛盾凸显出来。对此,政府必须调动社会上的一切力量来有效应对。政府公共关系活动具有传播和沟通的功能。基于此,政府机构应积极开展相应的公共关系活动,充分利用社会资源来化解公共危机,提高工作效率;同时,应力争将公共危机转化为发展的契机,开创工作新局面。
With the rapid development of China＇s social economy, the pace of economic reform in China is getting faster and faster, and the increase of social reform has made our country into the public crisis. The government＇s public relations activities not only help to play its communication and communication functions, but also enable the government to mobilize all the forces of society to deal with public crisis. Therefore, under the framework of government public relations, government agencies should actively carry out corresponding public relations activities in the face of public crisis. Making full use of the current social network resources and improving the efficiency of problem solving to deal with the crisis is a good way to convert a public crisis.
出处
《开封大学学报》
2017年第1期9-11,共3页
Journal of Kaifeng University
关键词
政府
公共关系活动
应对
公共危机
government
public relations activities
coping
public crisis
