摘要
针对当前食品溯源系统中消费者主动溯源率低、与企业销售系统融合率、市场指导生产滞后等问题,本文提出了二维码用于食品溯源数据库营销的总体设计方案。
In view of the problems in the current food traceability system, such as the low rate of active traceability, the fusion rate with the sales system of the enterprise, the lag of the market guidance and so on. In this paper, we put forward the overall design scheme of two-dimensional code for food traceability database marketing.
出处
《现代食品》
2017年第8期120-122,共3页
Modern Food
基金
2012年度浙江省教育厅科研计划项目
基于二维码技术的食品溯源数据库营销系统研究(编号:Y201225160)
关键词
二维码
数据库营销
食品溯源
Two dimensional code
Database marketing
Food traceability
