期刊文献+

基于网游用户学习曲线的企业营销策略探讨 被引量:1

下载PDF
导出
摘要 本文以"学习惰性"为前提,把学习曲线理论应用到网游用户这一市场。通过对比分析消费者对普通商品和特殊商品的不同学习能力,创新性地探讨了其不同的学习曲线。然后针对不同的目标市场,结合相应的学习曲线,本文建议网游企业应采取不同的营销策略。
作者 梁要春
出处 《现代商业》 2017年第18期58-59,共2页 Modern Business
  • 相关文献

参考文献5

二级参考文献20

  • 1IEA. Experience Curves for Energy Technology Policy[M]. International Energy Agency, Paris, France .2000. 被引量:1
  • 2Jamasb, T. Technological change theory and learning curves: progress and patterns in energy technologies[J]. EPRG Winter Research Seminar, University of Cambridge. 2006. 被引量:1
  • 3Kahouli-Brahmi, S. Technological learning in energy-environment-economy modelling: A survey[J], energy policy 2008, 36 (1): 138-162 . 被引量:1
  • 4Kouvaritakis, N., Soria, A., Isoard, S., Modelling energy technology dynamics: methodology for adaptative expectations model with learning-by-doing and learning- by-searching[J].International Journal of Global Energy Issues. 2000,14(1-4), 104-115. 被引量:1
  • 5McDonald, A; Schrattenholzer, L, Learning rates for energy technologies[J], energy policy 2001; 29 (4): 255-261. 被引量:1
  • 6Neij, L. Cost dynamics of wind power[J]. Energy. 1999(24), 375-389. 被引量:1
  • 7Neij, L. Cost development of future technologies for power generation - A study based on experience curves and complementary bottom-up assessments[J]; energy policy 2008;36 (6): 2200-2211. 被引量:1
  • 8Soderholm,P., Klaassen,G. Wind power in Europe: a simultaneous innovation-diffusion model[J]. Environmental and resource economics 2007(36),163-190. 被引量:1
  • 9Soderholm, P., Sundqvist, T. Empirical challenges in the use of learning curves for assessing the economic prospects of renewable energy technologies[J]. Renewable energy. 2007. 被引量:1
  • 10Yeh, S; Rubin, ES; A centurial history of technological change and learning curves for pulverized coal-fired utility boilers[J]; energy 2007 ;32( 10): 1996-2005. 被引量:1

共引文献26

同被引文献4

引证文献1

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部