摘要
课程改革是当前高职教育教学改革的重点和核心任务。营销组合策略规划与实施课程改革主要从四个方面进行了探索与实践:以"三维"目标为核心,设计教学目标;以职业能力培养为核心,实现课程教学内容与职业能力的有效对接;以企业的真实项目为载体,实施项目教学;评价标准多维化,评价主体多元化,评价手段多样化。
Course reform is the key and core task of the teaching reform in higher vocational edu- cation. The reform of ＂The Planning and Implementation of Marketing Mix Strategy＂ is discussed from four aspects： designing the teaching goals based on three dimensions; realizing efficient link of content and professional skills based on the cultivation of professional skills; carrying out project teaching based on the real enterprise projects; realizing the evaluation concept that the evaluation standards are multidimensional, the evaluation subjects are diversified, and the evaluation means are diversified.
作者
王云
WANG Yun(Business School, Qingdao Technical College, Qingdao, Shandong 266555,Chin)
出处
《青岛职业技术学院学报》
2017年第3期43-46,共4页
Journal of Qingdao Technical College
基金
2016年青岛职业技术学院教改课题(JG-16-11)
关键词
高职
营销组合策略规划与实施
课程改革
higher vocational colleges
＂The Planning and Imptementation of Marketing Mix Strategy＂
course reform
