摘要
当前,营销与生产各自单独存在,相互协同率较低且营销管理难度增大,影响了电力企业营销的深度与广度。对多系统数据进行融合是大数据平台下的全新营销模式,可以满足客户需求,同时提升电力企业营销管理质量。文中对大数据背景下电力企业营销管理存在的问题进行分析,提出几点创新优化策略。
At present,marketing and production exist separately,the mutual coordination rate is low and the difficulty of marketing management is increased,which affects the depth and breadth of electric power enterprise marketing.The integration of multi-system data is a new data platform under the new marketing model which can meet customer needs and improve the quality of power enterprise marketing management at the same time.In this paper,the problems existing in the marketing management of electric power enterprises under the background of large data were analyzed,and some innovative optimization strategies were put forward.
出处
《通信电源技术》
2017年第3期177-178,共2页
Telecom Power Technology
关键词
大数据
电力企业
营销管理
创新策略
large data
power enterprise
marketing management
innovation strategy
