期刊文献+

纪录中国风格多样化 打造品牌提升传播力——2016年中国纪录片发展研究报告

Diverse Styles of Recording China,Making Brand and Promoting the Dissemination: Research Report of the Development of Chinese Documentary in 2016
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摘要 2016年纪录片市场在保持增速的同时,整体质量也有大幅度提高。2016年,"中国梦"主流意识形态作品表现突出,居于这一主题,创作者采用更为敏锐的视角关注个体的精神表达和呈现,从而使其产生了强有力的传播效果。而随着互联网建设的进一步推进,纪录片也开始完成其极为重要的审美转型,不断探索表现层次更为丰富的叙事策略。新型技术的运用为纪录片在新媒体环境中的传播搭建了平台,VR技术为纪录片的发展带来新的生机和转向。 While the documentary market steadily developed in 2016, the overall quality of it was also ad- vanced to a large extent. In 2016, the works themed on "China Dream" mainstream ideology was highlighted as the creators, by taking a keen perspective, paid attention to the spiritual expression and interpretation of the individuals, which results in a potent dissemination. Along with the advancement of the Internet era, docu- mentary is also experiencing a crucial aesthetic transformation, continuously exploring a narrative strategy which is rich in interpretation. The use of the latest technology established a platform in the new media context where the VR technology brings new opportunities and directions for the development of documentary.
作者 欧阳宏生 徐书婕 Ouyang Hongsheng Xu Shujie
出处 《民族艺术研究》 2017年第3期99-105,共7页 Ethnic Art Studies
关键词 2016年中国纪录片 “中国梦”主题 故事化叙事 融媒体 Chinese documentary in 2016, theme of "China Dream", dramatized narrative, convergence media
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