摘要
从里约奥运会在国内的赛事传播上可以看到其明显的"互联网+体育"在当下的文化表征:(1)受众表征:80、90后群体成为"互联网+体育"的核心受众,个体意识崛起,分众效应明显;(2)关注点表征:多元分散关注态势初显、"互联网+体育"成为赛事传播的核心驱动;(3)体育价值观表征:"享受运动"理念取代"唯金牌"论、"义利并重"观念取代"重义轻利"观念;(4)体育产业传播策略表征:发挥跨媒介传播"组合拳"的叠加效应,创造体育产业新价值。
From the sports competitions of Rio Olympic Games spread in China, we can see an obvious characteristic, ＂ Internet ＋ sports＂, in the current cultural representation： （1） audience represemation： people born in the 1980 ＇s and 1990＇s become the core audience. Their individual consciousness has risen and the collective effect is obvious; （2） focus on the representation： the trend of diversified attention begins to show, and ＂Internet ＋ Sports＂ has become the core of the drive of events; （3） the concept of sports values： the concept of ＂enjoy the movement＂ replaces the ＂gold medal only＂ theory, and the concept of ＂justice and benefit are equally important＂ replaces the concept of ＂benefit is more important than justice＂;（4） sports industry communication strategy representation： People are making use of the superposition effect of cross-media communication, and creating new value of sports industry.
作者
蔡卫清
CAI Wei-qing(School of Sports, Minnan Normal University, Zhangzhou 363000, Fujian, Chin)
出处
《安徽工业大学学报（社会科学版）》
2016年第5期113-116,共4页
Journal of Anhui University of Technology：Social Sciences
基金
福建省新闻理论研究2016年课题项目(2016B25)
福建省中青年教师教育科研项目(JAS160309)
