摘要
随着移动通信技术的快速发展和移动终端设备性能的不断提高,移动商务作为一种新兴的商务模式也随之进入飞速发展的时期,同时带动了整条移动商务产业链的迅猛发展。为了探寻移动商务产业价值提升途径,首先必须从价值链的角度对整条移动商务产业链进行了梳理,准确定位移动商务产业链的主要参与者;同时利用模型分析价值链中各参与方的价值创造过程,并对各参与方的价值提升途径进行了全面深度的探索。
With the rapid development of mobile communication technology and mobile terminal equipment performance improving, mobile commerce as a new business model has also entered a period of rapid development, and drives the whole industry chain of m - commerce strong. In order to explore the way of value promotion on mobile commerce industry, this paper reviews the whole industry chain of e - commerce from the value chain perspective and defines the main participants in mobile commerce industrial chain first, and then analyzed the value creation process of the participants by models, then explores ways of each participant＇s value promotion thoroughly.
出处
《安徽职业技术学院学报》
2017年第2期16-18,共3页
Journal of Anhui Vocational & Technical College
基金
2016年高职学科(专业)拔尖人才学术资助重点项目(gxbjZD2016090)
2014年安徽省优秀青年人才基金重点项目-云计算背景下安徽省电子商务外包企业发展策略研究(2013SQRW102ZD)
关键词
移动商务
产业链
价值链
价值提升
mobile commerce
industry chain
value chain
value promotion
