摘要
在互联网技术尤其是移动互联网迅速发展的今天,网络舆论正逐渐成为社会舆论形态的主流,对社会发展有非常重要的影响。如何在网络条件下,积极有效地进行舆论引导,是时代对政府提出的一项课题。通过对提高互联网条件下镇江市政府的舆论引导能力进行相关研究,提出政府要充分认识到互联网条件下提高自身舆论引导能力的重要性和必要性,加大对政府网络工作平台的宣传力度;建立和完善提升政府舆论引导力的长效工作机制;建立和创新政府与网络"意见领袖"沟通交流机制等。
In rapid development of the Internet technology, especially mobile internet, online public opinion is becoming main stream of society, which plays a very important role in social development. It is a new task for government to know how to guide public opinion more actively and effectively online. This paper, taking Zhenjiang for an example, makes a research on how to promote the ability of the government＇s media guidance in the Internet Age. The government should fully realize the importance and necessity of improving its ability to guide public opinion under the Internet condition, increase the government network platform propaganda; establish and improve the long - term working mechanism to improve the government guidance of public opinion, establish and innovate government and network＂opinion leader＂communication mechanism.
出处
《镇江高专学报》
2017年第3期79-83,共5页
Journal of Zhenjiang College
基金
镇江市2016年社科应用研究立项课题(镇社科字[2016]094号)
关键词
互联网时代
镇江市
舆论引导
媒介素养
Intemet Age
Zhenjiang
public opinion guidance
media literacy
