摘要
自媒体的出现,给新闻宣传工作带来了挑战,同时也带来了期待。在自媒体时代,高职院校新闻宣传工作存在传统新闻宣传工作权威性减弱,宣传理念跟不上时代步伐,自媒体宣传队伍薄弱和舆论引导难度加大等问题。为合理有效地运用自媒体手段改进高职新闻宣传工作,可从创新新闻宣传理念、加强新闻宣传能力、建立自媒体队伍等方面深入研究。
Since the emergence of the media, the news publicity work has faced challenges and expectations. In the We media era, the authority of traditional news publicity work has been weakened, and the work can’t keep pace with the times. The rational and effective use of media means to improve the work of journalism publicity work can be improved from the idea of innovative news publicity, strengthening the ability of journalism, the establishment of the media team and other aspects of in-depth study.
出处
《宁波教育学院学报》
2017年第3期60-62,72,共4页
Journal of Ningbo Institute of Education
基金
宁波教育学院2016年立项课题(NJY201601)
关键词
自媒体
高职院校
新闻宣传
We Media
vocational college
news publicity
