摘要
"三口之家"作为目前我国的主要家庭模式,是家庭旅游市场的重要组成部分。"三口之家"京郊游已经成为北京及周边区域家庭生活的常态之一。针对北京市三口之家的社会人口学特征、旅游动机、旅游信息来源、旅游决策、旅游偏好与京郊游目的地选择、满意度和重游意愿等因素的调查分析,发现目前针对"三口之家"出游情况还需要进一步从环境保护、食宿、营销宣传等方面入手进行相关改进与提升,促进京郊旅游目的地的发展。
A family of three as the main family pattern in China, is an important part of family travel market. Beijing suburbs tourism of A family of three has become one of the normal family life in Beijing and the surrounding areas. The investigation and analysis on social demographic characteristics, travel motivation, travel information source, the decision-making of tourism, tourist preference and the choice of Beijing suburbs tourism destination, satisfaction and revisit intention factors of a family of three showed that the current situation for a family of three travel is also needed to be further improved in the environmental protection, food and accommodation, marketing and other aspects to promote the development of Beijing suburbs tourism destination.
作者
何艳琳
杨永杰
秦志红
郑莹
贾艳琼
HE Yang-lin YANG Yong-jie QING Zhi-hong ZHENG Ying JIA Yan-qiong(Beijing Vocational College of Agriculture, Beijing 102442, China)
出处
《北京农业职业学院学报》
2017年第2期47-53,共7页
Journal of Beijing Vocational College of Agriculture
基金
北京市教育委员会2014年度社会科学计划面上项目(SM201412448003)
关键词
三口之家
京郊游
目的地选择
a family of three
Beijing suburbs
destination choic
