摘要
印度是我国在南亚地区最重要的客源国。基于大量官方统计数据,对印度旅华客源市场的人口统计学、时空结构和消费行为特征进行了系统性研究。结果表明:(1)人口统计学特征显著,男性、青年、商务游客占据较大比重;(2)年际间游客人数总体呈增长态势,月际演变表现为双峰型,在华主要分布于北京和江浙沪地区,离境多以回到本国为主;(3)入境方式多样,散客比例高,人均总消费较高,尤其以购物所占比例较为显著。在此基础上,提出区域旅游合作、旅游产品供给和旅游公共服务建设等相关的市场拓展建议。
India is China’ s one of the most important tourist countries insouth Asia. Based on series of authoritative statistics data, this paper ana-lyzes the Indian visiting-China market systematically from the following threeaspects： demography, time and spatial structure, consumer behavior features.The results show that：（1） the demographic characteristic is obvious with male,young and business visitors occupyinga large proportion;（2） the Indian visit-ing-China market presents an inter-annual growth anda bimodal inter-monthlyvariation.Indian tourists mainly choose cities or provinces like Beijing,Shanghai, Zhejiang and Jiangsu as their destinations. Most of them will returnto India;（3） Indian tourists enter China through many different ways and mostof them are individual tourists. The consumption per capita is very high witha large spending on shopping. Therefore, this paper puts forward suggestionson regional tourism cooperation, tourism product supply and tourism publicservice construction and so on.
作者
席宇斌
张瑾
XI Yu-bin ZHANG Jin(School of Hospitality, Shanghai Business School, Shanghai 200235, China School ofTourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330077,China)
出处
《世界地理研究》
CSSCI
北大核心
2017年第3期157-166,共10页
World Regional Studies
基金
上海高校青年教师培养资助计划(ZZsxy1400)
上海商学院旅游管理特色学科建设
关键词
旅华客源市场
市场拓展
入境旅游
印度
visiting-China market
market expansion
inbound tourism
India
