摘要
2016年对于国内体育新闻传播学学界、业界来说都是历史性的一年,媒介融合引发媒介生态环境的变化,为保持发展势头,媒体不得不从技术入手去创新板块、加快转型、积极求变。里约奥运会的成功举办让我们亲眼目睹媒介融合从趋势变为现实的这一过程,全民奥运直播平台层出不穷;VR虚拟现实直播首次投入奥运赛事拍摄;奥运赛事报道方式、体育话语不断创新使信息内容的表现形式也更加多元化,各大新闻门户网站在及时跟进比赛实况的同时在后台搭建放送外围信息,让观众更直观、全面地了解奥运的每一处细节。因此,对于广大体育高校而言,培养全媒体时代下的体育新闻创新性人才,与业界接轨或更超前,并使学业两界相互交融就显得尤为重要了。
2016 is a historical year for sports journalism in China. The successful Rio Olympics has presented the process of media integration and various live broadcasting platforms of Olympic Games emerged. VR was introduced into the shooting of the Olympic Games for the first time. The Olympic news report ways and languages became more diversified. The great news portals have live broadcasting of the Olympic Games and also the relative information. Therefore, it is im- portant for the universities to cultivate sports news talents for the new whole media time.
作者
吴璟仪
李爱群
WU Jingyi LI Aiqun(Sports Communication Dept. , Wuhan Sports Univ. , Wuhan 430079, China Periodical Dept, Wuhan Sports Univ. , Wuhan 430079, China)
出处
《体育成人教育学刊》
2017年第3期72-75,共4页
Journal of Sports Adult Education
基金
2016年教育部人文社会科学一般项目(16YJA890006)
关键词
媒介融合
体育新闻人才
奥运报道
里约奥运会
VR直播
全媒体时代
media integration
sports news talent
Olympic report
Rio Olympic Games
VR live broadcasting
all-media time
