摘要
体育赛事版权的价格近年一路飙升,由此出现的问题引起国内外学者广泛关注,特别是中超版权5年80亿人民币,震惊了国内体育界人士。为探寻当前体育赛事版权市场规律以及内在问题,运用文献资料法、访谈法从经济学视角对优质体育赛事版权的供需状况、价格趋势、资本循环、影响因素4个方面进行研究。结果发现当前体育赛事版权市场供需失衡、供少需多,体育赛事版权价格持续增高,膨胀率居高不下;就我国而言,由于政策原因大型综合赛事版权市场动力欠缺、活力不足,而单项职业赛事版权市场竞争局面已经形成,市场活力尽显。从资本循环角度分析,得出体育赛事版权供方应合理配置资本,形成稳定良性的闭合系统;体育赛事版权需方应拓展渠道,形成全方位的资金回收路径。体育赛事的质量、国家政策和科技进步几个方面影响体育版权市场的发展。由此得到以下启示:加快培育国内赛事,打造具有国际影响力自主品牌;传统体育媒体应及时转型应对新媒体挑战;全付费观赛模式是我国体育传媒产业振兴发展的必然选择;政府应不断完善政策法规,营造良好的体育赛事版权市场外围环境。以期为体育赛事版权的理论研究提供参考,为我国体育赛事版权市场的良性发展提供指导方向。
The price of sports event copyright is soaring in recent years, and the problem has attracted wide attention from scholars at home and abroad. The 5-year copyright of CSL costs 8 billion, which shocked the domestic sports professionals. This study analyzed the supply and demand situation, price trend, capital circulation and influencing factors of good sports event copyright by the methods of literature review and interview, aimed to find the market law of sports event copyright and its problems. The results showed that the supply and demand of current sports event copyright market is imbalanced, the supply is lower than the demand, which leads to high price with high expansion rate. In China, the copyright market of large-scale sports event is lack of vitality because of policy, the competition of single professional event copyright market has been formed and its market is active. From the perspective of capital circulation, the copyright holders of sports events should allocate the capital reasonably to form a stable and healthy closed system, and the copyright demand side should expand channels to form a full- range capital recovery path. The quality of sports event, national policy and progress of science and technology af- fect the development of sports copyright market. Thus, following advice are given ： we should accelerate the devel- opment of domestic events to create an international influence of the independent brand of sports ; traditional sports media should timely make a transition to deal with the challenges of the new media; full-pay mode of watching matches is an inevitable choice for the revitalization and development of the Chinese sports media industry; government should continuously improve policies and regulations, and create a good external market environment of sports event copyright. This study hoped to provide a reference for the theoretical study of sports event copyright, and provide a direction for the healthy development of the sports event copyright market in our country.
出处
《北京体育大学学报》
CSSCI
北大核心
2017年第4期29-36,共8页
Journal of Beijing Sport University
基金
安徽省体育社会科学重点项目(项目批号:ASS2016114)
安徽省哲学社会科学规划项目(项目批准号:AHSKQ2015D106)
关键词
经济学
体育赛事
赛事版权
膨胀率
资本循环
供需失衡
版权市场
体育传媒
economics
sports events
copyright of sports event
expansion ratio
capital circulation
imbalance between supply and demand
copyright market
sports media
