摘要
体育产业与其他产业的互动融合发展成为当下的一种发展态势,运动休闲产业和旅游业的产业融合发展是产业发展的趋势所在。基于政策利导视角对体育产业和旅游业的需求关系进行梳理,明确运动+旅游产业融合发展的落脚点、价值导向、策略选择等问题,促进运动休闲旅游业的产业转型升级,实现其核心产业发展的综合效益诉求。同时以政府政策为依托,对运动休闲旅游业的整体布局和局部发展、配套体系建设、管理机制等方面进行深入剖析,抓住运动休闲旅游业产业融合发展的关键主题,推动运动休闲旅游业的健康快速发展。
The interactive and integrating development of the sports industry and other industries at current has become a trend, and sports and leisure industry and tourism industry integration development is the trend of in- dustrial development. Based on the perspective of policy guidance, this paper analyzes the need-demand rela- tionship between the sports industry and the tourism industry, clarifies the issues concerning the foothold, value orientation and strategy selection of the ＂sports ＋ tourism industry＂, promotes the industrial transformation and upgrades of the sports and leisure tourism industry, and achieves comprehensive benefits of the development of its core industry. At the same time, with the government policy as the basis, conducting in -depth analysis of the overall layout of sports and leisure tourism and local development, supporting system construction, management mectmnism and other aspects, seizing the key to the integrated development of the sports and leisure industry, and thus achieving the core demands ~ff the development of the two major industries, which, as a result, can bet- ter promote the healthy and rapid development of sports and leisure tourism.
作者
赵东辉
ZHAO Dong-hui(Chengdu Sport Institute, Chengdu, Sichuan 610041, China)
出处
《体育研究与教育》
2017年第2期25-27,54,共4页
Sports Research and Education
关键词
政策视角
产业融合
运动休闲旅游
体育旅游
policy perspective
industrial integration
sports leisure tourism
sport tourism
