摘要
过去十年间,国内电子商务购物平台发展迅猛,各种模式不断演进。终端与网络的普及为购物平台的发展提供了基础支持;需求价格弹性的拉动效应贯穿电子商务发展的整个过程,特别是在初期推动了规模效应的出现;规模效应是物流、支付等周边服务边际成本大幅递减的根本原因所在;由"价格引致需求"到消费行为习惯的改变,诸多因素的综合作用,为电子商务购物平台的模式演进提供了动力。从马斯洛需求层次理论的角度进行分析,演进过程显现出其内在的规律性。
over the past decade, e-commerce developed fast, shopping platform models evolved. The popularity of terminals and net- work provides a foundation for the development of e-commerce shopping; Demand price elasticity pulled throughout the whole process of e-commerce development, especially in the early to promote the emergence of economies of scale; Scale effect is the root cause of diminishing marginal cost such as logistics and pay peripheral services;＂Demand caused by the price＂ changed to the consumer be- havior habits, a combination of many factors, for the evolution of the mode of e-commerce shopping platform provides the power.as Maslow＇s hierarchy of needs,evolution process showed its inherent regularity.
出处
《江苏商论》
2017年第4期24-26,34,共4页
Jiangsu Commercial Forum
基金
义乌工商职业技术学院跨境电子商务创业班管理项目
关键词
电子商务
购物平台
模式演进
e-commerce
shopping platform
model evolvement
