摘要
讨价还价模型是博弈论中一个常见的博弈模型。但无论是三回合讨价还价还是无限回合讨价还价,都是建立在假设双方不知道对方心里价位的基础上。然而,随着近年来互联网经济的发展以及"大数据"的广泛运用,买卖双方对彼此的了解会更加深入,在此情况下进行如果再进行一次大数据策略博弈,其交易价格将和原有的讨价还价博弈结果将有所不同。而在广泛运用大数据的旅游市场中,企业应该如何更好地利用这类变化来完善市场策略、提高企业收益,本文希望就此问题进行探讨并给出相应建议。
Bargaining model is a common model in game theory,in which either three-round bargaining or infinite-round bargaining is based on the postulation that both sides have no idea of each other’ s accepted price intervals. However,with the development of Internet economy and widely use of big data,both sellers and buyers have opportunities to know more about the opposite’ s bottom line. Under such condition, the price will be different if two sides do another game about whether to do big data policy right after bargaining game. And since big data policy is now widely used in tourism market,this article also works on how tourism com-panies can improve their marketing strategies by making use of such changes.
作者
汪舟
汪明林
WANG Zhou WANG Minglin(School of Tourism, Leshan Normal University, Leshan Sichuan 614000, China)
出处
《乐山师范学院学报》
2017年第4期75-81,共7页
Journal of Leshan Normal University
基金
四川省社会科学重点研究基地--四川旅游发展研究中心立项资助项目(LYC16-11)
关键词
大数据
讨价还价模型
旅游市场策略
Big Data
The Bargaining Model
Tourism Marketing Strategy
