摘要
以商业生态系统和企业生态位置理论观察可以发现,20余年间,互联网企业先后建成了信息门户平台、在线交易平台、自媒体平台和APP平台,成为互联网生态系统中的核心型企业,而报纸更多地关注渠道延伸和内容生产整合,使自己落入缝隙型企业陷阱,从而导致数字化转型失利。要克服逐渐被边缘化的状态,报业数字化转型需要建成海量信息传播平台、公民内容自生产平台和在线服务平台,建成若干个网络核心型企业。
Observating the commercial enterprise ecosystem and the ecological location theory, we can find that the internet company has successively built information portal platform, online trading platform, the self - media platform and APP platform in more than 20 years and has become the core enterprise in the internet ecosystem, but the newspapers pay more attention to the extension of the channels and the content integration, which make them-selves fall into the gap trap type enterprise and lead to the failure of the digital transformation. To overcome gradu-ally marginalized status, the press digital transformation needs to build huge amounts of information communication platforms, citizens content self - production platform and online service platform, and a number of network core en-terprises.
出处
《中州大学学报》
2017年第1期101-104,共4页
Journal of Zhongzhou University
关键词
数字化转型
商业生态系统
企业生态位置
平台型媒体
digital transformation business ecosystem enterprise ecological position platform type media
