摘要
消费行为研究历来是心理学工作者非常重视的课题,实证研究成果丰硕,理论构建日臻完善。但现有研究多是针对实体商店中的理性消费,且对非理性消费持否定态度。通过回顾近三十年有关非理性消费和网络消费行为的研究,对以往研究做出反思;结合互联网对非理性消费的影响,从心理学视角对网络非理性消费的三种表现:网络强迫性消费、网络冲动性消费和网络感性消费进行分析探讨,并对未来研究提出设想和展望。
As one of the important research issues, consumption behavior has been paid attention by psychologists for a long time. However, the current research mainly concentrates on rational consumption behavior in physical store, showing negative attitude towards irrational consumption. This paper embarked from the psychological perspective, reviewed the research on irrational consumption and Internet consumption over the past three decades, and explored the performance of online irrational consumption, involving online compulsive consumption, online impulsive con- sumption and online emotional consumption. At the end, practical significance were summarized. Suggestions for fu- ture research were also included.
出处
《心理技术与应用》
2017年第5期308-317,共10页
Psychology(Techniques and Applications)
关键词
网络消费
非理性消费
强迫性消费
冲动性消费
感性消费
Internet consumption
irrational consumption
compulsive consumption
impulsive consumption
e-motional consumption
