摘要
为推广珍贵的史料价值,积极开创多元的行销管道,让不同的读者群都能轻松地贴近旧籍,台湾图书馆举办"行动展览馆"让展览走出图书馆,主动行销特色馆藏至全台湾;利用"异业结盟"结合不同的管道,开创图书馆跨域合作的崭新模式;透过"文创加值"让史料转换形式,以多样的素材丰富读者的阅读。
In order to promote its precious collection and actively create diverse marketing channels, so that different group of users are all free to appreciate library5s classics, Taiwan Library launched Mobile Exhibition” to extend the exhibition from defined location in the library and takes the lead to promote its special collection to all over Taiwan. By employing “cross domain leagues” and combining diverse paths, Taiwan Library creates a new pattern of library cooperation. Through “cultural and creative industry” and transformed library’s historical data into a new form, Taiwan Library prospects diverse materials for readers to enjoy reading.
出处
《新世纪图书馆》
CSSCI
2016年第11期22-23,共2页
New Century Library
关键词
台湾图书馆
馆藏行销
异业结盟
文创加值
Taiwan Library. Library marketing. Cross domain leagues. Cultural and creative industry.
