摘要
品牌是服装企业的无形资产和精神体现,视觉形象设计是各类服装品牌打造与拓展的重要组成要素,它对服装品牌整体形象的维护作用也是不容忽视的.研究表明,优秀的视觉形象设计在提高消费者对服装品牌的认可度和对品牌商品的购买欲,以及传达企业的文化精神和经营理念等方面都有着不可替代的作用.
A brand is an intangible assets and spirit for a clothing enterprises. Visual image design is an important component for brand building and expanding,and the effect of which on maintening the overall brand image of the clothing can not be ignored. The research shows that excellent visual image design has an irreplaceable role to improve consumer＇s acceptance of clothing brand and desire to buy, as well as to convey the spirit of enterprise culture and business philosophy.
出处
《上海工程技术大学学报》
CAS
2017年第1期40-44,共5页
Journal of Shanghai University of Engineering Science
