摘要
近年来频发的生鲜果蔬农药残留事件使农药残留问题日益成为消费者关注的焦点。以河北省唐山市的376名消费者为样本,基于多元排序选择模型,分析消费者对农药残留的风险感知程度及影响因素。研究表明:71.0%的消费者感知农药残留风险在一定程度上存在,对人体健康产生一定程度的威胁。消费者对政府及权威机构发布的检测报告等信息的信任程度、是否认为政府监管行为有效是影响消费者风险感知的主要因素;消费者对负面报道的关注程度、农药残留相关知识的积累、消费者对政府农药残留政策及标准的了解和信任程度、受教育程度、年龄等是影响消费者风险感知的次要因素。为引导消费者正确认知农药残留风险,树立食品安全信心,建议政府加强对农药残留的监管、建立有效的信息传递机制、加强对自媒体的管理等。
The frequent incidents of pesticide residue on fresh fruits and vegetables in recent years have made pesticide residue the focus of public attention. This paper intends to examine consumer＇s risk perception of pesticide residue and their determinants based on information about 376 consumers in Tangshan City through ordered probit model. Results showed that 71% of the interviewees have a serious perception of the risk of pesticide residue and its potential risks for health. The results also suggested that the degree of consumers＇ trust on messages such as the test reports published by government or authoritative organizations, and consumers＇ as- sessment of the effectiveness of government ＇s regulatory behavior are main factors affecting the consumer ＇s perception of risks. The secondary factors include consumers＇ attention to negative news, their knowledge of pesticide residue, their understanding and trust degree of pesticide residue policies or standards, and their level of education and age. To guide consumers to understand pesticide residue risks properly and feel confident in food safety, we suggest that government strengthen the regulatory measures of pesticide residues, establish the effective information transmission mechanism and enhance self-media management .
出处
《大连理工大学学报（社会科学版）》
CSSCI
2017年第2期93-97,共5页
Journal of Dalian University of Technology(Social Sciences)
基金
陕西省社会科学基金一般项目:"公众参与的生鲜农产品全产业链质量安全监督促进机制研究"(2015D016)
关键词
消费者
农药残留
风险感知
consumer
pesticide residue
risk attitudes
