摘要
农村流通产业连锁化发展有利于节约农村农副产品的生产成本,提高产品质量,保护消费者利益。同时,农村流通产业连锁化发展也存在着限制农民开发新产品思想、资金保障不足、降低消费者购物体验效果等问题。农村流通产业连锁化发展具有国家政策支持不断加大、农产品生产技术提高、农村市场开放程度加大等有利条件,应促进农副产品规模化生产、强化农副产品统一集中管理、规范流通渠道和加大农村流通产业连锁化发展政策支持力度。
The chain development of circulation industry is good for cost saving in agricultural products; it can also improve the products＇ quality and protect consumers＇ benefits. However, there are problems such as limited new product idea, less protection of capital and weak shopping experience in the chain development of circulation industry. The chain development of circulation industry in rural areas has favorable conditions such as national policies supporting, agricultural product technical improvement and open rural market. Therefore, we should improve the scale production of agricultural products, enforce unified management, establish standard circulation channel and the policies supporting.
出处
《改革与战略》
北大核心
2017年第4期98-99,109,共3页
Reformation & Strategy
基金
国家自然科学基金项目"正宗品牌的消费者感知
影响因素及其市场认同探究:基于合理性理论视角"(项目批准号:71502067)
2015年度广东省哲学社会科学"十二五"规划课题
"‘互联网+’生鲜农产品全渠道零售供应链管理研究"(编号:GD15CGL15)
关键词
农村流通产业
连锁化发展
农产品
rural circulation industry
chain development
agricultural products
