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论民间故事与旅游产业的融合发展——以甘肃省为例 被引量:2

On the Integrated Development of Folk Tales and Tourism Industry——A Case Study of Gansu Province
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摘要 民间故事与旅游自古就呈现出一定的联动关系。进入新世纪以后,随着旅游产业的发展,民间故事与旅游产业的融合发展越来越明显,景区不仅可以用民间故事解说景观,还可以用它彰显自己的文化推销旅游,也可以依照民间故事造设景观增加景区看点,拓展旅游产业链。以甘肃省为例,分析了民间故事与旅游产业的融合方式及其所产生的艺术效果、导游词在引用民间故事时存在的问题、民间故事与旅游产业有待融合的途径、民间故事与旅游产业融合时应遵循的基本原则四个问题,以期为民间故事与旅游产业的融合发展提供一定的借鉴。 There is a linkage between the folk tales and tourism since ancient times. In the new century, with the develop- ment of tourism industry, the integrated development between folk tales and tourism industry grows more and more obvi- ous. Those folk tales can not only be used to explain the landscape, but also to highlight their cultural marketing tourism. Besides, those tales can be applied to design landscape, expand tourism industry chain and further improve the social and economic benefits of the tourism industry. This paper, taking Gansu province as an example to analyze the following four aspects., the way of integration between folk tales and tourism industry and its artistic effect based on this integration; the problems of tourist guidance in citing folk tales; the future possible way of integration between folk tales and tourism in- dustry; the basic principles that the integration should follow. These above are aiming to present certain references to the integrated development between folk tales and tourism industry.
作者 徐凤
出处 《兰州文理学院学报(社会科学版)》 2017年第2期117-123,共7页 Journal of Lanzhou University of Arts and Science(Social Science Edition)
基金 国家社科基金项目"文化生态视域下的甘肃民间故事研究"(13XZW022)
关键词 民间故事 旅游产业 融合发展 甘肃省 folk tale tourism industry integrated development Gansu province
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