摘要
人文旅游景区的发展,在体验经济时代面临转型、创新的难题。面对"体验为王"的市场需求,人文旅游景区须结合自身实际,从旅游环境、产品设计、营销体验、服务体验等方面入手,借鉴现有成功经验,进行诸如影视演艺、舞台剧、电视剧、电影、纪录片、角色扮演、仿真表演、游戏动漫设计、工艺品创作、餐饮体验等方式,增强人文旅游景区的互动性、参与性和视觉、味觉、听觉、触觉等多层级的旅游体验。
The development of cultural tourism scenic area, facing the problem transformation, innovation in the era of experience economy. ＂The experience is king＂ in the face of market demand, tourism scenic spots should be combined with their own actual, from the aspects of tourism environment, product design, marketing experience, service experience, learn from the existing successful experience, such as film and Television Arts, drama, drama, film, documentary, COSPLAY performances, games, animation design, simulation the creation of Arts and crafts, food and beverage experience, enhance humanities scenic interactive, participatory and visual, auditory, tactile taste, and many other levels of tourism experience.
作者
廖四顺
Liao Sishun(Department of Economics and Management, Yuncheng University, Yuncheng Shanxi 044000, Chin)
出处
《未来与发展》
2017年第4期57-60,56,共5页
Future and Development
基金
山西省重点扶持学科建设项目"基于体验经济的文化旅游景区发展趋势探讨"(XK-2012014)
山西省艺术科学规划课题项目"山西省旅游演艺促进旅游产业成长的动力机制及时空响应研究"(201610)
关键词
人文旅游景区
体验旅游
参与性
发展趋势
cultural tourism, tourism experience, participation, development trend
