摘要
作为麦克卢汉媒介思想的重要组成部分,"地球村"从其提出之日起,便因其独特的表述方式而快速地进入公众视野,而后又因被引入各种理论语境中而成为众人谙熟于心的词汇,但却又非议丛生。为了澄清误识,我们既需要回顾其理论发展过程,又需要根据当下媒介现状对其进行必要的重新阐发。因此,有必要从当下欧美关于媒介化进程的理论研究视角,从媒介与其它社会因素之间的互动入手来审视"地球村",并从中发现其所代表的空间结构的变化。
As an important part of McLuhan's thought, "global village" has been quickly acknowledged in the public from the begin- ning because of its unique way of expression, and then was applied in the various theoretical context so that it has became an familiar term with rich meanings. However,there are many criticisms about it. In order to clarify the misunderstanding,we need to review the process of theory development, and to reinterpret it according to the new status of the medium. Therefore, it is necessary to examine the term based on mediatizatiou perspectives of the European and American media research, and according to interaction between media and other social factors in order to discover its spatial transformation.
出处
《廊坊师范学院学报(社会科学版)》
2017年第1期34-37,共4页
Journal of Langfang Normal University(Social Sciences Edition)
基金
山东省教育厅社科项目"基于胜任力模型的山东省广告人才需求调查及开发模式研究"(J12WF63)的阶段性成果
关键词
地球村
媒介化进程
空间
global village
mediatization
space