摘要
介绍了公共艺术与城市文化品牌的涵盖内容,分析了公共艺术在构建城市文化、塑造城市品牌方面的作用,并从公共艺术专项规划制定、活动策划、新闻媒体推介与宣传等方面,阐述了公共艺术塑造城市文化品牌的建构策略,从而提升城市的综合竞争力。
This paper introduced the cover contents of public art and city culture brand,analyzed the role of public art in construction of city culture,shaping the city brand aspects,and from the public art special planning development,activities planning,news media promotion and publicity and other aspects,elaborated the construction strategy of public art to create urban cultural brand,so as to enhance the city＇s comprehensive competitiveness.
出处
《山西建筑》
2017年第7期6-8,共3页
Shanxi Architecture
基金
教育部人文社会科学基金项目阶段性研究成果(项目编号:15YJC760015)
