摘要
近年来,以纺织产业闻名的柯桥,其时尚创意产业正以雷霆万钧之势,磅礴于全国。这不仅仅是柯桥纺织服装企业创新的成果,更得益于有效的产业发展管理机制。本文从品牌管理的角度出发,全面分析了柯桥纺织产业发展的基础条件和制约因素,并围绕柯桥时尚战略计划的实施与纺织业竞争力的提升提出了对策与建议。
Keqiao is well-known tbr its textile industry. In recent years, its fashion creative industry has also built up nationwide influence. This is supported not only by the innovation achievements of local textile and garment enterprises, but also by an effective industrial development management mechanism. From the perspective of brand management, this paper analyzes the basic conditions and constraints for the development of Keqiao textile industry, and puts forward some countermeasures and suggestions on how to implement Keqiao＇s fashion industry-oriented strategic plan and improve the competitiveness of textile industry.
出处
《纺织导报》
CAS
北大核心
2017年第4期95-98,共4页
China Textile Leader
关键词
时尚产业
产业集群
转型升级
产业链
fashion industry
industry clusters： transformation and upgrading
industry chain
