摘要
互联网的蓬勃发展改变了人们的阅读和思维方式,科技期刊既受到前所未有的冲击,也迎来了自身发展的良好机遇。简要概述当前科技期刊品牌建设现状,并结合互联网思维模式对科技期刊品牌建设的发展意义,从选题策划、出版传播、增值服务三个方面提出科技期刊品牌建设的思路。
The flourishing development of internet has changed people＇s reading and thinking methods, and brought unprecedented impact on sci-tech periodicals, as well as new development opportunity. This paper made a brief overview about the status and significance of the brand building of sci-tech periodicals based on the internet thinking, and put forward the building ideas from three aspects of subject planning, publishing communication and value-added service.
出处
《农业图书情报学刊》
2017年第4期145-148,共4页
Journal of Library and Information Sciences in Agriculture
基金
福建省科技厅公益类科研院所专项"媒体融合背景下科技期刊集群化发展研究"(项目编号:2015R1016-3)
关键词
互联网
科技期刊
品牌建设
internet
sci-tech periodical
brand building
