摘要
首先介绍了农产品网络营销的相关概述,其次讲述了当前它在农产品网络营销渠道构建的现状,紧接着对它的农产品网络营销渠道构建过程中的制约因素进行简单分析,最后提出了改善农产品网络营销渠道构建问题的相应对策,并对全文进行归纳总结。
Firstly, this paper introduces the network marketing of agricultural products. Secondly, it describes the current situation of the construction of agricultural product network marketing channel. Then, a simple analysis of the constraints in the process of its construction of agricultural products marketing channels follows. Finally, the the author puts forward the corresponding to improve the construction of network marketing channels of agricultural products, and summarizes the full text.
出处
《成都工业学院学报》
2017年第1期70-73,共4页
Journal of Chengdu Technological University
基金
安徽新华学院合肥美菱电器实践教学基地产学研教育示范专业项目(2014xwsjx02)
关键词
网络销售
营销渠道
农产品
network sale
marketing channel
agricultural product
