摘要
众所周知,在中国大部分地区不断掀起的"绿色道德营销"的热潮中,广大消费者体现出了其在消费时对精神层面的追求,这种精神追求推动了绿色营销伦理的发展。在本文中,作者主要从四个方面阐述了绿色营销伦理对提高企业竞争力的研究。
As everyone knows,most parts of China has a ' green moral marketing ' in upsurge,the vast number of consumers reflect the consumption on the spiritual pursuit that promotion of the green marketing ethics development.In this paper,the author mainly elaborated from four aspects the green marketing ethics to improve the competitiveness of enterprises.
出处
《改革与开放》
2011年第9X期88-89,共2页
Reform & Openning
关键词
企业竞争力
绿色营销
The competitiveness of enterprises green marketing
