摘要
在市场经济发展日趋深化的今天,企业取胜的主要手段已不再单纯以产品本身来竞争,还包括营销战略及品牌战略的竞争,品牌战略的优劣将成为企业在市场竞争中出奇制胜的法宝。
Today which deepens day by day in the market economy development,the enterprise win's principal means no longer purely competes by the product itself,but also includes the marketing strategy and the brand strategy competition,the brand strategy's fit and unfit quality will become the enterprise the magic weapon which defeats the enemy by a surprise attack in the market competition.
出处
《改革与开放》
2009年第10X期99-99,101,共2页
Reform & Openning
关键词
企业营销战略
品牌战略
企业核心竞争力
构建企业强势品牌
Enterprise marketing strategy brand strategy enterprise core competitiveness construction enterprise strong trend brand
