摘要
本文围绕上海广播电视台旗下主要频道节目客户的融媒体互动节目需求,提供融媒体互动图文服务,该系统不但满足上海广播电视台日益增长的节目互动业务需求,也满足了乐视体育、凤凰卫视等其他电视台频道的节目互动需求。
The integration of traditional broadcasting media and new media is a general trend. It is an inevitable choice for broadcasting media to win the future. How to deal with the opportunities and challenges brought by media convergence and how to face with the development of conver- gence media have been questions to SMG. Interactive graphic packaging cluster system for convergence media provides interactive service to the major channel program customers, so as to satisfy the demand of convergence media interactive program. The system not only meets the growing demand of interactive business in SMG, but also meets the interactive needs of Le Sports, Phoenix Satellite Television and other TV channels.
出处
《广播与电视技术》
2017年第3期68-72,共5页
Radio & TV Broadcast Engineering
关键词
融媒体
图文包装
节目互动
Convergence media, Graphic packaging, Program interaction
