摘要
美食是旅游者旅游体验的重要组成部分。基于目的地形象理论,以成都作为案例,通过对到访旅游者所撰写的游记进行分析,识别目的地形象中的美食要素。研究发现:目的地形象中美食相关词汇的数量与词频都占到了总量的约五分之一,说明美食已经成为目的地形象的重要组成维度,并对旅游者具有强烈吸引力;旅游者对目的地形象中美食要素的认知过程受到多种信息源的影响,其中亲朋的推荐影响最为突出;目的地美食的过度商业化是旅游者负面口碑产生的主要原因。
Delicacy is one of the important parts of tourists＇ experience. Based on the destination image theory, taking Chengdu as a case, the elements of the delicacy were recognized by analyzing tourists travel notes. It was found that the number and frequency of the expressions regarding delicacy account for nearly 20% in destination image description illustrating the importance of delicacy and great attraction to tourists ; information sources played an important role in affecting tourists＇ recognition of delicacy, with introduction from their relatives as the most predominant; and over-commercialized delicacy resulted in bad reputation.
出处
《美食研究》
北大核心
2017年第1期24-28,共5页
Journal of Researches on Dietetic Science and Culture
基金
教育部人文社会科学研究规划基金(15YJC630086)
四川省教育厅人文社科重点项目(13SA0131)
四川省高校人文社科基金(JBK150507)
关键词
美食旅游
目的地形象
词频分析
tasty food tourism
destination image
word frequency analysis
