摘要
高校微信公众平台顺应了思想政治教育改革的方向,成为思想政治教育的重要依托平台之一,为思想政治教育带来了机遇,同时也让思想政治教育面临了新的挑战。基于高校微信公众平台的高校思想政治教育要整合课堂教学与校园媒体资源,健全思想政治教育的体系;宣教与引导并重,把握思想舆论的"高地";提高高校微信公众平台的品质,增加传播效力;建设专业化运营团队,发挥高校官微平台的优势;重视数据驱动,提高宣传舆论工作的科学化水平。
WeChat Public Platform of universities has been in the direction of the reform of the ideological and political education, and has become one of important platforms for the ideological and political education. It has brought opportu- nities, and are faced meanwhile with challenges. WeChat public platform of universities of ideological and political edu- cation should integrate classroom teaching and campus media resources, help develop the system of ideological and politi- cal education, and improve the quality and increase the effectiveness in communication; construct professional operation team, grasp the ideological and public opinion ＂highland＂, pay attention to data-driven, and improve the scientific level of media and publicity work.
作者
杨璐璐
王磊
YANG Lulu WANG Lei(China University of Mining ＆ Technology, Beijing 100083, China Peking University, Beijing 100871, China)
出处
《重庆邮电大学学报（社会科学版）》
北大核心
2017年第2期76-81,共6页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
基金
中国矿业大学(北京)中央高校基本科研业务费滚动资助项目(2014QW04)
关键词
微信公众平台
思想政治教育
大学生
WeChat public platform of universities
ideological and political education
college students
