摘要
人类的文明演进是在传播媒介的历史变迁中完成的。伴随着前现代、现代、后现代媒介的变迁,人们的消费观念与消费模式也在发生着变化,凝结成了不同的消费文化。从前现代满足生存必需之消费,到从众心理的现代大众消费,再到表征意义的后现代符号消费,媒介扮演着越来越重要的角色。而如何看待媒介的变迁对人类社会生活的正负效应,存在着悲观主义与乐观主义两种态度。
Human civilization evolved with the historical change the medium. Peoples consumption concept and consumption patterns are changing with the evolution of pre modern, modern and post-modern media, which condenses into different con- sumption culture. Media are playing a more and more important role from pre-modern necessary consumption for survival to modern mass consumption with group psychology, to post-modern symbolic consumption of characterization of meaning. There are pessimism and optimism attitudes since ancient times about how to understand the positive and negative effects of media e- volution on human social life.
作者
汪怀君
WANG Huai-jun(School of Marxism, China University of Petroleum ,Qingdao 266580, Chin)
出处
《齐鲁学刊》
CSSCI
北大核心
2017年第1期67-71,共5页
Qilu Journal
基金
国家社会科学基金项目"生态女性主义视阈下女性符号消费的伦理研究"(16BZX107)
关键词
媒介
历史变迁
消费文化
后现代
media
historical change
consumption culture
post-modern
