摘要
目的通过对四川地区品牌茶叶包装设计的整理和分析,总结其对品牌发展的不利之处,并提出可行的对策,使四川茶叶的包装设计乃至品牌有更加良性的发展。方法以实例分析和图表比较为基础,通过包装设计的实际效果进行研究。结论茶叶这一特殊文化产品的包装,除了满足茶叶本身物理需要外,还必须体现出品牌内涵,并成为文化传播的载体才能发挥其作用。四川茶叶的包装设计重在装饰而轻内涵和特色,由此必须总结其利弊,才能在四川茶叶品牌发展中实现最大价值。
Through the finishing and analysis of tea packaging design in Sichuan region, it summarizes the disadvantages of brand development and puts forward the feasible countermeasure to make Sichuan tea packaging design and brand have a more benign development. Based on the instance analysis and graph comparison, the actual effects of packaging design are studied. Tea as the special culture product packaging, not only meets the needs of the tea itself physical, but also embodies the connotation of the brand and become the carrier of cultural transmission which can play its role. Sichuan tea packaging design is focus on decoration rather than connotation and characteristic, therefore must conclude its advantages and disadvantages, in order to realize the maximum value in the development of Sichuan tea brand.
出处
《包装工程》
CAS
北大核心
2017年第6期70-75,共6页
Packaging Engineering
基金
四川省教育厅项目(2013SSB0874)
四川农业特色品牌开发与传播研究中心重点项目(CAB1402)
