摘要
为赣南脐橙产业的可持续发展提供参考,分析赣南脐橙品质与营销的制约因素;并从发展脐橙优势区,保证脐橙产业高品质健康发展,多维度营销方面提出赣南脐橙产业可持续发展的对策,以实现赣南脐橙产业从面积、数量增长向品质化、效益化、精深化发展,从单纯的种植销售转向鲜果销售、深加工与旅游业相结合的复合化产业发展。
In order to provide references for sustainable development of Gannan navel orange industry, the authors analyzed the constraints of quality and marketing; And put forward some sustainable development countermeasures, such as developing advantage areas of navel orange, guaranteeing the high quality and safety navel orange industry and multi-dimensional marketing, for compound industrial development of Gannan navel orange industry from area, quantity growth to quality, efficient, deepening development, transforming from pure plant sales to multiple fruit sales, combination of deep processing and tourism industry.
出处
《贵州农业科学》
CAS
2016年第12期153-157,共5页
Guizhou Agricultural Sciences
基金
赣南师范大学校级项目"赣南脐橙出口竞争力省际比较研究"(15kyw09)
2016年赣南师范学院大学生创新训练计划项目(84)
关键词
赣南脐橙
品质
营销
制约因素
对策
Gannan navel orange
quality
marketing
constrains
countermeasures
