摘要
通过用户痛点、品牌调性、品牌溢价三方面介绍了开发整车专属气味的必要性,以某研发车为例,介绍了某研发车的定位、目标人群,通过问卷调研的方式确定了专属气味的种类即薄荷味,通过气味带入与植入两种方式进行验证,经过迭代,确定最终方案为将香精微胶囊植入到B柱下护板中,对植入香精微胶囊的B柱下护板进行香味持久性试验与物性试验。结果表明,气味植入技术在满足B柱下护板物性要求的同时可以长期有效改变车内刺激性气味,使顾客气味感知得到提升。
The necessity of developing vehicle exclusive odor is introduced through the customer pain points, brand essence and brand price. Taking a research car as an example, the positioning and target group is introduced. Through question investigation, the type of the exclusive odor is determined to be mint. Through iteration, the sweet subtle capsule is put into the B column, and endurance test and physical test are carried out. The results show that the odor implant technology can not only meet the physical requirement of column B, but also can change the car stimulate odor to improve the customer smell d perception.
出处
《上海汽车》
2017年第3期47-49,62,共4页
Shanghai Auto
