摘要
国际国内对中国形象的研究逐年增多,特别在2008年以后进入爆发式增长阶段。地区方面,来源于中国、美国、东南亚邻国和部分欧洲国家的中国形象研究相对较多。学科方面,新闻传播学、政治学、经济学、管理学的相关研究较多,各学科研究侧重点不同,多学科交叉趋势日益显著。主题方面,词频分析和文本挖掘表明,中国形象研究可归纳为五大研究主题,即形象传播、国家形象与公共外交、目的地形象与旅游管理、企业形象与国际化、城市形象与规划治理。理论方面,主要包括刻板印象、框架理论、议程设置、他者理论、品牌理论、认知理论、危机管理理论等。方法方面,国际中国形象研究以量化为主,调查和内容分析等方法较为盛行。现有研究的不足之处在于研究过于微观与琐碎,理论化程度不足,学科之间的关联性亦有待加强。
This study maps the evolution of China image research in the world. Through text mining and content analysis of 161 articles in Social Science Citation Indexed journals published from 1998 to 2015, this paper outlines the authors, themes, theories, methodologies, and representative viewpoints in the research on China＇s global image. Results show that the research on China image increased year by year, with a skyrocketing growth after 2008. Regarding the origins of research, China, the U. S., the neighboring countries of China in Southeast Asia, and some European countries generated the majority of China image studies. As regards to the disciplines, the studies were mainly from journalism and communication, political science, economics, and management. While the studies from different disciplines had diverse research loci, there has been an emerging interdisciplinary tendency in the research on China＇s global image. With regard to themes, word frequency analysis and text mining revealed five themes in this field, namely, 1） image communication which concentrated on image construction and relationship management; 2） national image and public diplomacy which discussed the effect of public diplomacy on image construction; 3） destination image and tourism management which treated China as a tourist destination; 4） corporate image and internationalization which aimed to explore the effect of corporate products and brands on China image, and 5） city image and urban planning which focused on urban expansion and environmental management. The theoretical approaches included stereotype, framing theory, agenda setting, theory of the other, branding theory, cognitive theory and crisis management theory. In terms of methods, China image scholars used more quantitative methods such as content analysis and survey. Generally, the perceptions of China image varied across countries and changed over time and were influenced by the economic and social conditions. Not only official communication, but also non- governmen
出处
《浙江大学学报（人文社会科学版）》
CSSCI
北大核心
2017年第1期95-105,共11页
Journal of Zhejiang University:Humanities and Social Sciences
基金
国家社科基金资助项目(13BTJ003)
浙江省社科规划重大资助项目"大数据时代中国形象研究"
