摘要
当今插画在招贴广告中的应用已经非常普及,好的招贴设计不仅能达到广而告之的目的,而且能带来美的享受。文章通过对插画在现代商业招贴广告中表现形式的阐述,与当今技术手段的创新研究,简单分析了插画在现代商业招贴广告中的多种应用方式;同时结合实例论证了多元素创作结合的重要性,从而对未来插画应用在现代商业招贴广告的发展提供新的理念。
The application of present illustration in poster advertisement has been very popular.Good poster design can not only achieve the purpose of advertising but brings beautiful enjoyment.The article is based on description of the expression form of illustration in the modern commercial advertising posters and the innovative research of technical means.It gives a simple analysis on a variety of illustration application in the modern commercial poster advertising. At the same time, it demonstrates the importance of multi elements creation by a combination with living examples ,thus providing new ideas for the future illustration application in the development of modern commercial poster.
作者
高仝
GAO Tong(Art Institute, Tianjin University of Technology, Tianjin 300384, Chin)
关键词
插画
商业招贴广告设计
应用
illustration
advertising design of commercial poster
application
