摘要
文章在回顾国内外开展消费信贷现状的基础上,通过对农资企业面临的消费环境分析,设计出农资产品消费信贷营销模式的模型,探讨了在消费信贷营销模式下影响消费者购买行为的主要因素,在此基础上提出了开展消费信贷营销模式的策略和建议。
Based on credit consumption at home and abroad, through the analysis of consumption environment for agri- enterprises, this paper designs the marketing mode of agri-product credit consumption, discusses the affected factors of consumer＇s purchasing process under the marketing mode of credit consumption, and then puts forward some suggestions.
出处
《安徽行政学院学报》
2017年第1期68-72,共5页
Journal of Anhui Academy of Governance
关键词
农资企业
消费信贷
营销模式
agri-enterprise
consumption credit
marketing mode
